Monday Morning Musings: The 2003 Outlook

 

Analyst: Tobias M. Levkovich



Institutional Equity Strategy - Salomon Smith Barney -   

Monday Morning Musings: The 2003 Outlook                                       

                                                                                

December 6, 2002          SUMMARY                                              

                          * We expect 2003 to be another year of "muddling     

Tobias M. Levkovich         through" characterized by trading rallies and market

                            volatility.                                        

                          * Our year end 2003 index targets are unchanged, at  

                            1,075 for the S&P 500 and 10,375 for the DJIA.     

                          * Scarcity of business drivers and investor current  

                            income argue convincingly for more government      

                            influence on business conditions and a focus on    

                            dividends                                          

                          * Our sector recommendations are unchanged; we       

                            continue to overweight  Financial and Consumer     

                            Discretionary stocks, and are underweight Consumer 

                            Staples, Technology, and Utilities.                

                          * We expect heightened political activity in 2003 to 

                            play a key role, particularly on taxation policy and

                            tort reform, among other issues.                   

OPINION

 

See the PDF version of this note, available on GEO and FC Linx, to view all

referenced figures.

 

Given that we are less than a month away from New Year's Day, we thought that a

peek into 2003 was appropriate and that this would be an appropriate time to

provide a more detailed outlook regarding the business environment, market

targets, sector and industry group perspectives, and some of our favorite

individual names.  Note that we are not making any changes to our sector

viewpoint at this time.  Moreover, we expect that 2003 is likely to be another

year of "muddling through" as we continue to absorb the aftermath of an

investment-led boom in the late 1990's, a lack of domestic pent-up consumer

demand, sluggish overseas economies, the uncertain impact of terrorism and war,

and continued pressures on overly optimistic Street expectations (especially

when it comes to yesterday's favorite industry, technology).

 

Additionally, the culmination of a number of trends suggests that 2003 may be

"The Year of the Government."  Issues like taxation policies (at the federal,

state and local levels), tort reform, health care, defense and security-related

spending, energy industry programs, business regulation guidelines and even

Social Security should all play an enormous role in the stock market in the

coming year.  Indeed, the resignations of Treasury Secretary Paul O'Neill and

White House economic adviser Larry Lindsey are being interpreted in some

quarters as a statement from the Bush administration regarding its economic

concerns in advance of the 2004 elections.  In particular, Mr. O'Neill was less

than keen on new stimulus bills without a major overhaul of the tax system,

while many on the Street were not impressed with Mr. Lindsey acting as a

spokesman for the White House on economic policy.  Furthermore, some political

commentators explain the Republican sweep in November 2002 as a message from

voters that government is now viewed as a problem solver rather than as the

interfering problem itself, which was the case during the Reagan years.  In

fact, many political observers believe a new era of "big government" is at hand

and that the establishment of the Homeland Security Department is just the first

step of increased government involvement.  While it is fair to say that federal

government discretionary spending (only about 7% of the budget) cannot truly

change the GDP landscape, we think it can have impact via taxes, laws, the

regulatory environment and the judiciary.

 

While we are not political scientists making long-term socioeconomic projections

about the role of government, we do think that policy decisions and legislative

actions over the next six-to-12 months could have meaningful impact on various

industries.  Yet, investors need to remember that political pressure is

"situational" and can shift, thereby adding to market volatility.  For instance,

the issue of eliminating or reducing the double taxation of dividends has

received enormous attention of late and clearly has stock-picking ramifications.

Likely attempts at tort reform would heavily influence decisions about insurance

providers, although we believe that Republican efforts will be more targeted,

with a separate focus on individual issues such as asbestos and medical

malpractice, etc.  While limitations or caps on asbestos claims could benefit

the property & casualty insurance and reinsurance industries, even the specter

of legislative change could force greater legal settlement activity, as might

already be the case at Sealed Air, Halliburton and Honeywell. In addition,

bringing forward the 2004 tax cuts for lower and middle income Americans, an oft

stated goal of the Bush Administration and many Congressional Republicans, would

be another boost for the U.S. consumer who is currently facing rising health

care premiums and possibly higher state and local taxes (due to 2003-04 budget

shortfalls).  Overall, the combination of increased hiring activity (based on

the recent Manpower survey) , lingering refi benefits, along with lower federal

taxes and reasonable pay increases (up 2.9% year over year in November) should

sustain personal consumption expenditures and thereby support Consumer

Discretionary stocks.  Finally, defense spending is likely to climb further in

response to current geopolitical concerns.  While the ultimate macroeconomic

impact is less clear, discussion and resolution of these and other issues have

could lift ad/or buffet stocks in the near term -- which will require tactical

responses on the part of investors.

 

Lastly, monetary policy is now beginning to kick in "across the pond" following

the ECB rate cut last week.  Thus, the combination of stimulative monetary and

fiscal policy can offset many of the fears of deflation, excess capacity, and

war.  However, the key risks remain energy shocks and terrorism.

 

Market Targets and Valuation

 

Over the next five years we expect compound annual returns from stocks of around

7%, with volatility around that trend such that stocks could trade up 20% or

down 20% during any given year (we explain this view in more detail in our

Trading Places report series published over the past year).  Accordingly, while

the trajectory is up and thereby generally bullish, investor expectations may

continue to shift erratically over the near to intermediate term.  Therefore, a

close watch on investor sentiment and expectations seem to be critical to

determining such volatility swings in the year ahead.  In this context, we will

be using our "Other PE" sentiment tracker (introduced in July) and our new "U.S.

Cyclical Expectations Model" (released last week in Portfolio Strategist) as key

tools in this endeavor.

 

Our Dow Jones Industrial Average year-end 2003 target remains 10,375 while our

S&P 500 target is unchanged at 1,075.  The S&P 500 target is based on our

price/book analysis, which incorporates our 2003 S&P 500 operating EPS estimate

of $52.10.  We then slash this number by 20% for any options or pensions charges

(given investor concerns).  We then subtract the dividend payout of an estimated

$17.00 to arrive at a projected market weight-adjusted 2003 book value of 355.

Next, we assumed inflation is at a 3% run rate by year-end 2003 (which may be

too aggressive, but we are trying to be conservative in arriving at our market

objectives), which suggests a 3.0x price/book valuation based on our trend-line

work seen in Figure 1.

 

Figure 1:

 

Source: Factset and SSB

 

We also look at price/sales as a back-up mechanism.  Many investors believe that

a price/sales ratio of 1.2x-1.3x is lofty compared to historical valuation

ratios. Yet, we think that one needs to compare valuation against both inflation

rates and debt levels.  In previous periods of muted inflation (and thereby low

interest rates) like the late 1950's and early 1960's, the price/sales ratio was

quite similar (Figure 2).

 

Figure 2:

 

Source: Economy.com

 

Moreover, when one considers federal government debt levels as a percent of GDP,

we are back to the 1960s as well, which should allow for fiscal stimulus to help

the economy along (Figure 3).  Thus, the valuation issues is not as dire as many

would like investors to consider.

 

Figure 3:

 

Source: Economy.com

 

Additionally, when we consider valuation, we also rely on our earnings yield gap

models that suggest that we could see further stock price appreciation, possibly

at the expense of Treasury bonds.  At more than two standard deviations below

the mean (Figure 4), there is more than a 95% probability that stocks will

outperform bonds.  And, while some question the use of operating earnings or

their predictability, we would argue that past crises, including Cold War

brinkmanship (such as Korea, Vietnam, the Cuban Missile Crisis) and Middle

Eastern conflicts (1948, 1956, 1967, 1973, 1990-91, etc.) have made things

difficult and confusing before with varied impact on the equity markets.

Indeed, accounting was also a factor in the latter 1970s with inflation

affecting inventory-driven reported income vs. underlying operating profits, but

stocks bottomed in late 1974 anyway.  Moreover, terrorism has been a global

issue (although not an American one) for decades with the IRA, the Red Brigades,

the Front Liberation de Quebec, the ETA, the Baader Meinhof and Shining Path

gangs, not to mention Black September.  Thus, we do not seem to be at quite the

crossroads that many perceive.  Terrorism is a dire and horrible threat but not

one that the world and equity markets have never overcome, although we recognize

that America is a powerful newcomer to the fight.

 

Figure 4:

 

Source: SSB

 

Finally, there seems to be a Pavlovian fear that whenever interest rates rise,

stocks decline.  Thus, the expectation that 10-year Treasury rates will climb to

5.0% by year-end 2003 (the forecast from SSB's economists), might be perceived

as a major threat to stock prices.  However, in the 87 years since 1915, the

stock market has climbed in 56 of those years, the majority of which occurred

during periods of rising interest rates (36 times during periods of rising

interest rates versus 22 when rates were declining) since earnings were

rebounding as well.  We forecast that S&P 500 operating EPS should grow 7% year

over year in 2003, but that Street expectations might still be too sanguine for

technology companies where it still seems as if investors continue to hope for

salvation.

 

Figure 5: Historical Discount Rate and Stock Price Movements

 

Source: Global Financial Database and Salomon Smith Barney

 

Sector and Stock Focus

 

Our sector views can be found in Figure 6.  We have not changed our positive

stance on the Financials and Consumer Discretionary stocks as we remain

overweight both sectors.  We continue to have a more upbeat view of Health Care,

especially drug names, due partially to the Republican congressional victory and

our view that any prescription drug legislation that is enacted will not be as

onerous to the industry as it would be under a Democratic Senate.  Furthermore,

the generics risk should be less intensive in 2003 due to fewer blockbusters

coming off patent compared to 2002.  In this context, we continue to see Banks

and Diversified Financials as attractive areas of investment including names

like Wells Fargo, JP Morgan and Morgan Stanley.  Moreover, in this more volatile

market that we believe has roughly 7%-8% upside in 2003, positive pricing power

and some relief on the asbestos front should clearly benefit insurance companies

like American International Group and Ace Limited.  Moreover, any such liability

relief also could assist more Rust Belt-oriented companies.

 

Figure 6:

 

Source: SSB and Factset

 

Many investors worry that spreads could tighten up and hurt financial stocks,

yet history suggests that the correlation between relative stock price

performance of the Financials sector and yield curves is not great.  Indeed,

credit losses are more of a concern and they do not seem as threatening this go

round due to much lower interest expense as a percent of corporate cash flow vs.

1990-1991(see Figure 7).

 

Figure 7:

 

Source: SSB Economic and Market Analysis

 

In the Consumer Discretionary sector, we continue to think discounters can win

share given the value-conscious consumer, with names like Wal-Mart, Home Depot

and Kohl's coming to mind.  In addition, beaten-up names like Lennar and

Comcast, which have pricing power, seem reasonable as well.  Plus, broadcasters

such as Viacom should benefit from a stronger advertising market.

 

However, we remain concerned about the Utility, Technology and Consumer Staples

sectors (where we remain underweight).  The latter is beginning to lose pricing

power, in our view, as competitive pricing appears to be manifesting itself in

cigarettes, diapers, soft drinks, snack foods, burgers and recently wine.  For

exposure to Technology, we continue to think that Dell Computer offers the best

option, although the integration story at Hewlett Packard remains interesting.

We also see some opportunities later in 2003 for semiconductor names, but we

think it is inopportune to buy into these names now given the recent rally and

continued weak fundamentals.

 

Moreover, we consider many investors to be seemingly complacent as to the

growing risk to what has long been perceived to be stable growth industries

(such as Consumer Staples).  And, within the Telecom Services sector, much will

depend upon the possible emergence from bankruptcy of a potentially debt-free

WorldCom that could under-price the regional Bell operating companies as well as

AT&T.  Within the Energy sector, we prefer the energy equipment and services

names, while we favor defense stocks in Industrials.

 

Dividends Add Up

 

We remind investors of our thematic view (which we have discussed for almost

three months) regarding the growing importance of dividend-paying stocks.

Investors seem to want to be paid something today and not just wait for the

future appreciation. That desire will only grow alongside an aging investor

population that will be seeking greater income.  As we have noted in previous

write-ups, companies have begun to recognize this need to attract and retain

investors by virtue of dividends.  As can be seen in Figure 8, companies have

begun to lift their dividends in advance of earnings for the first time in 30

years.  Thus, it may not be that far off before we see companies like Microsoft,

Cisco and Intel pay out dividends, in our opinion.

 

Figure 8:

 

Source: Factset and Economy.com

 

While many investors are focused on the double taxation of dividends debate, we

think that its elimination would only add fuel to the fire, as more investors

already seem intent on fixing the "current income scarcity problem" of low

interest rates and low (and often no) dividend yields.  Some investors and

management teams (generally growth-oriented ones) seem unwilling to accept the

notion of paying out dividends due to a tacit admission that it implies less

growth opportunities going forward and a tax inefficient manner to return money

to shareholders.  The latter argument fails our smell test since most stocks are

either owned institutionally or in tax-deferred accounts, while many fast

growers pay dividends too, with some academic studies arguing that dividend-

paying growth companies outperform non-payers.

 

Risk Aversion

 

The one factor we find disconcerting is the willingness to lower exposure to

equities due to a higher equity risk premium (see Figure 9 for a long history of

observed ERP) and that investors may be "doubling-down" their equity exposure by

buying very defensive sectors in case of war, terrorism, energy shocks, further

economic weakness, etc.  The fact that the observed ERP is at its highest level

in more than 20 years already reflects investor caution, and thus many investors

have been buying bonds over stocks.  But to then get even more defensive with

cautious stocks picks seems like a bet on everything going wrong.  That does not

seem to be an objective or balanced view, but an overwhelmingly biased and

pessimistic one with no room for market rallies.

 

Figure 9:

 

Source: SSB Economic and Market Analysis

 

While we have strategic concerns such as potentially optimistic investor

expectations regarding a quick recovery back to those double-digit annual stock

market returns (of the latter 1990s) and investor hopes-for technology

leadership, we think that tactical bullishness is appropriate with an eye

towards participating in the big trading rallies.  Should we get a late 2002

money manager "panic buy" as investors sprint for a year-end beta run, we might

get some retrenchment in the early part of 2003 and one has to be aware of the

volatility risks which we highlighted upfront.  In this regard, one might have

to be more nimble trading stocks in 2003, similar to 2002, but government and

dividend themes will likely play a role in those shifts, in our view.

 

 

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ANALYST CERTIFICATION

 

I, Tobias Levkovich, hereby certify that the views expressed in this research

report accurately reflect my personal views.  I also certify that I have not

been, am not, and will not be receiving direct or indirect compensation in

exchange for specific choices made in industry or sector selections.

 

COMPANIES MENTIONED

 

ACE Limited (ACE-$32.17; 1H)

 

AT&T Group (T-$28.00; NR)

 

American International Group (AIG-$60.49; 1L)

 

Cisco Systems Inc (CSCO-$14.18; 1H)

 

Comcast Corporation (CMCSK-$23.86; 1H)

 

Dell Computer (DELL-$28.65; 1H)

 

Halliburton Company (HAL-$20.19; 1S)

 

Hewlett-Packard (HPQ-$18.83; 1H)

 

Home Depot, Inc. (HD-$26.10; 1M)

 

Honeywell International (HON-$24.37; 1H)

 

Intel Corporation (INTC-$18.71; 2H)

 

JP Morgan Chase (JPM-$24.43; 1M)

 

Kohl's Corporation (KSS-$61.88; 1M)

 

Lennar Corp. (LEN-$49.45; 1H)

 

Microsoft Corporation (MSFT-$55.47; 1H)

 

Morgan Stanley (MWD-$42.81; 1H)

 

Sealed Air (SEE-$36.57; 1H)

 

Viacom Inc. (VIAB-$45.15; 1M)

 

Wal-Mart Stores, Inc. (WMT-$53.04; 1L)

 

Wells Fargo (WFC-$46.05; 1M)

 

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Salomon Smith Barney Equity Research Ratings                                   

Distribution                                                                   

Data current as of 30 September 2002             Outperform In-line Underperform

SSB Global Equity Research Coverage (2916)              36%     39%          25%

% of companies in each rating category that are         48%     47%          38%

investment banking clients                                                     

 

*****************************

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